ICON SYSTEM |
As a result of a greater brand refresh, I was tasked with creating a bold, cohesive set of icons for TechSmith’s software, including Snagit, Camtasia, Relay, Morae, and Jing; a letterform was the most successful way to do so.
The icon set has several layers. While TechSmith tools offer their own niche applications, each individual product promotes enhanced communication and idea-sharing. Based on that ideology, the base shape was created as an abstract thought bubble.
Triangles, taken from the TechSmith logo mark, were applied to offer more visual interest and dimension, and lend a dynamic grid with which to craft each product letter.