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Playing Cards.

VISUAL MERCHANDISE  |

TechSmith, maker of screen recording and video editing tools, encourages communication and collaboration via computer, tablet, and smartphone. As a holiday gift for mavens and customers, I crafted a company-branded deck of cards to invite our users to step away from their devices for quality face-to-face time.

The design was inspired by the inner workings of technology; a circuit board. Each suit embodies the square shape of the company logo, and each face value uses a letter of the company name, conveniently spelling TechSmith for values 2-10. Intentional line spacing adds depth and movement to an otherwise two-dimensional design.

Client: TechSmith Corporation
Award: Bronze Addy, 2015 American Advertising Awards

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